Web Design

Ceylon Jewelry: a website that lets the pieces lead

Ceylon Jewelry Manufacturers makes bespoke jewellery in Sri Lanka. I redesigned the brand's website around one idea: the jewellery is the design. A restrained layout, a neutral palette and simple type keep out of the way, so the craftsmanship in each piece is what people notice.

Client: Ceylon Jewelry
Role: UI Designer
Period: 2023
Tags: work,web,ecommerce

The aim was a site that feels like the pieces it sells: clean, modern, and careful about detail. A neutral palette and simple typography frame the intricate work in each piece instead of competing with it, and the collection is laid out like a gallery, so browsing feels like walking past a display case rather than scrolling a catalogue.

A full Ceylon Jewelry page in soft pink: a sapphire ring in the hero, popular designs, craftsmanship photographs and a gallery. — Neutral colour and plain type, so the eye goes straight to the stones.

A dark page about ethics and sustainability at Ceylon Jewelry, with awards and recognitions below. — From the brand story to a single product page, the jewellery always gets the most space.

A product page for a pair of earrings and a ring, with details, price and related products underneath. — From the brand story to a single product page, the jewellery always gets the most space.

A dark palette for platinum and diamonds

For the platinum and diamond pieces I switched to a dark palette. It adds depth and contrast, so the sparkle of the diamonds and the sheen of the platinum do the talking.

The platinum collection on black, with a diamond ring catching the light and A couple of words about us. — On black, diamonds and platinum need no help to stand out.

Built for the phone in your hand

The design is fully responsive. Layout, type and images were adjusted for small screens, so browsing the collection on the go is as easy as on a desktop.